Jerry Lemons attended Murray State University, receiving an Associate's Degree in Horticulture. Following graduation, Jerry worked as construction and golf course superintendent at a Kidwell–Hurdzan designed course at the University. He then formed his own firm, Golf Links Inc., and has since been the Senior Designer for all of the company's golf course projects. Golf Links Inc focuses on building quality golf courses and on assisting clients with the operation of their clubs. The firm continues to grow and has developed a reputation for creating "affordable golf." Its design philosophy revolves around making a golf course fit the site; hence, Jerry considers site selection the single most important factor in building a quality course enjoyable for players of all levels. In an ever–changing and advancing world, Jerry and his team do not think courses need to grow bigger, longer, or more costly. Rather, they believe golf courses should be more player– and owner–friendly. Indeed, Jerry prides himself on listening to the client and building courses with integrity that will last the test of time.