Why do clubs renovate their courses?

Jon Last of Sports & Leisure Research Group reveals the findings of his firm’s ASGCA-commissioned research into golf facility trends. In the Spring 2018 issue of By Design, he provided some initial insights into the latest findings of Golf Facility Market...

A unique perspective on millennials and golf from Martz, ASGCA

Vicki Martz, ASGCA Fellow, has been giving some thought to the next generation of golfers. What does the game hold for millennials? More than you might think. Does golf even resonate with young professionals today (re: millennials), considering time constraints and...