Jon Last of Sports & Leisure Research Group reveals the findings of his firm’s ASGCA-commissioned research into golf facility trends.

In the Spring 2018 issue of By Design, he provided some initial insights into the latest findings of Golf Facility Market Trend Watch, the annual proprietary insights program that we have developed with the American Society of Golf Course Architects. We surveyed individuals from a mix of roles within the golf industry, including owners/operators, general managers, superintendents and golf course architects.

He saw that operators of both public and private golf clubs were interested in a golf course renovation above all other types of enhancement of their facility. For this second article, Last delves a little deeper into what respondents felt were the most important offerings for a golf facility, and the factors for operators to pull the trigger on a golf course renovation.

The complete article can be found here.