After graduating from Wake Forest, Bill began his career in the architecture business by working on construction crews for Pete Dye. He then designed on his own for several years before forming a partnership with Ben Crenshaw in 1985. Coore and Crenshaw's philosophy is limiting their company's workload in order to give each of their projects as much attention as needed.
While Coore and Crenshaw's approach yields fewer courses in terms of quantity, their methods provide consistently high quality work, making their group a very sought–after firm in course design. For Coore, five factors influence his design style the most: the land, the course's concept, the owner's needs and desires, the clientele, and his previous projects (so as to keep designs interesting and to avoid redundancy). Coore & Crenshaw try to choose sites that lend themselves to classic design and require minimal moving of dirt, helping them produce strategically captivating and artfully executed courses.