Toro, an ASGCA major partner in education, is embarking on a year-long celebration to mark the company’s 100th birthday.
July 10, 2014 marks 100 years in business for the company. According to Michael J. Hoffman, Toro’s chairman and chief executive officer, Toro attributes its remarkable longevity to, “The character of our people and channel partners, and their relentless commitment to serving our customers and building market leadership through innovation.”
According to information released by the company, the celebration provides an opportunity not only to look back on the company’s notable achievements, but also to recognize the ingenuity and dedication of its employees – and to thank its channel partners and end-user customers around the world for their loyalty and trust in The Toro Company.
As Hoffman put it, “These same values that have been core throughout our first 100 years form the foundation for continued success into our next century.”
From the start, Toro built its legacy by understanding the needs of its customers and developing products and services to help them succeed. This commitment to innovation is reflected in the more than 1,500 patents its employees around the world have earned over the years.
In addition, Toro has developed strong networks of professional distributor, dealer and retailer partners across industries in more than 90 countries to provide local, expert, professional customer service. For example, in 1922, Toro created the golf industry’s first national distributor network. And, in 1934 as the business grew, Toro encouraged its distributors to establish dealers in areas the distributors’ staff could not effectively cover, providing local customer service that proved to be a competitive advantage.
This commitment to customer service has been instrumental in Toro’s development of long-term relationships with golf courses, homeowners, professional contractors, agricultural growers, construction and rental companies, government and educational institutions – in addition to many premier sporting events, venues and historic sites around the world.