Key results of the 2019 ASGCA-SLRG Market Trend Watch report will be presented as part of the PGA Merchandise Show in Orlando, Florida, on Jan. 23.

Sports & Leisure Research Group President Jon Last annually keynotes a breakfast presentation at the show, covering the latest macro trends and multi-constituent perspectives shaping the year ahead, and will include data from the ASGCA survey. Topics covered by Last will include:

  • Golfer perspectives on participation, product technology innovation and consumer confidence
  • A forward look at expected retail spending and demand across product categories and golf related travel
  • The vantage point of golf facility operators, owners and golf course architects as they continue to reshape the overall golfer experience

The event will be held Wednesday, Jan. 23 in Room W106 of the Orange County Convention Center at 7:30 a.m. ASGCA and GOLF Magazine/ are breakfast sponsors.

Anyone interested in attending should email an RSVP to to confirm attendance, as seating is limited.