(Source: Golf 20/20)

More than 150 golf industry leaders came together at the World Golf Village in St. Augustine, FL on May 10, 2011 for the GOLF 20/20 Forum. The mission of the forum was to align the industry behind the common goal of ensuring the future vitality of golf through growing participation in the sport. The theme was “The Time is Now” and the emphasis was on action and execution.

The agenda and presentations of the day focused on three areas: opening doors to minorities and women in order to increase the game’s accessibility, creating new golfers through the highly successful Get Golf Ready program, and increasing participation by utilizing new approaches that match today’s lifestyle.

“The forum spoke to the sense of urgency that the golf industry needs to embrace to drive interest and participation in the game,” Steve Mona, CEO of the World Golf Foundation, said. “The time is now for the industry to rally together and support the programs that are delivering results.”

In addition to sharing results and future forecasts about Get Golf Ready, the forum also included updates from The First Tee, PGA of America, National Golf Foundation, Executive Women’s Golf Association, SNAG Golf and the World Golf Foundation.

Also introduced in the GOLF 20/20 Forum were the “It’s Okay to Play Golf for Fun” practices. “These practices are designed to allow people to enter the game of golf in a guilt-free, non-intimidating manner,” said Cathy Harbin, Executive Director of GOLF 20/20. “The intent is to focus on fun while you increase your comfort and confidence.”

About GOLF 20/20

GOLF 20/20 is a unique collaboration of all segments of the golf industry, from associations and manufacturers to golf course owners/operators and the media. It was launched in 2000 and is designed to galvanize the industry around strategic initiatives and grass-roots activation to ensure the future vitality of the game.2

Content for this article was taken from a Golf 20/20 press release.

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