The American Society of Golf Course Architects (ASGCA) mission includes expanding opportunities for members to better serve their clients and the game of golf in North America and, increasingly, around the world.
ASGCA also provides the most authoritative information on golf course architecture to audiences around the world. The continued growth of development of the ASGCA website is an example of serving members and the game in North America and everywhere the game is played.
Nearly one-in-four visitors to www.asgca.org are from outside the United States. Responding to the need to provide information to people around the world, site content now includes targeted information in English, Spanish, and Mandarin Chinese. Content posted in Korean is planned for later in 2011.
“The information and messages on the site are valuable to audiences in North America and around the world,” said Rick Robbins, ASGCA, scheduled to serve as ASGCA president beginning spring 2013. Robbins’ office translated the portion of the site in Mandarin Chinese, and he knows firsthand the international appeal of ASGCA and its members. “Our game is growing and at the same time the world is getting smaller,” Robbins continued. “The focus for everyone working on the site is for it to be the number one destination for anyone searching for information on golf course architecture. The translations are another step in that direction.”
The site had a quarter-of-a-million page views in 2010. Besides the United States, the nations accounting for the most visitors were Canada, the United Kingdom, China, Australia, India and South Korea.
ASGCA Background
Founded in 1946 by 14 leading architects, the American Society of Golf Course Architects is a non-profit organization comprised of experienced golf course designers located throughout the United States and Canada. Members have completed a rigorous two-year long application process that includes the peer review of four representative golf courses. ASGCA members are experienced golf course architects, able to counsel in all aspects of golf course design and remodeling and comprise many of the great talents throughout the golf industry.
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